SaaS vendors like Microsoft and Google offer limited retention policies that simply aren’t sufficient for business data. Many small and medium businesses (SMBs) aren’t aware that a third party backup provider is recommended by these vendors due to their lack of comprehensive data backup. Google’s recent shift to permanent deletion after just thirty days is another reason to implement a cloud-to-cloud backup. There are countless scenarios where a deleted file may need to be recovered after a month’s time – from accidental data deletion to disgruntled employees to a cyberattack.
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